Waiting for Inspiration

The Design Process from a magician's perspective

Book
2005
Written by Guy Hollingworth
Work of Guy Hollingworth
93 pages (Spiralbound), published by Selfpublished
Illustrated with photographs and drawings
Language: English
17 entries
Cover photograph
Creators Title Comments & References Page Categories
Guy Hollingworth Introduction
Also published here 1
Guy Hollingworth Preliminary Matters
  • The analogy with companies
  • Innovation at all?
  • Optimising strategic direction
  • SWOT analysis
Also published here 7
Guy Hollingworth 1. Identifying Opportunities
  • Customers
  • Competitors
  • Market Analysis
  • Drawing out opportunities
  • Deciding which opportunities to pursue
Also published here 15
Guy Hollingworth 2. Identifying Requirements
Also published here 35
Guy Hollingworth 3. Generating Concepts for Effects
  • Analogies
  • Own Experiences
  • External Stimuli
  • Checklists & SCAMPER
Also published here 39
Guy Hollingworth 4. Evaluating the Concepts
  • Coarse Filter
  • Detailed evaluation (simplified QFD)
Also published here 49
Guy Hollingworth 5. Requirements for Methods
Also published here 57
Guy Hollingworth 6. Generating Concepts for Methods
  • Basic methods
  • Analogies
  • Own Experiences
  • External Stimuli
  • Checklists & SCAMPER
  • "Basic Structure"
Also published here 59
Guy Hollingworth 7. Evaluating the Methods
  • Coarse filter
  • Detailed evaluation (simplified QFD)
Also published here 71
Guy Hollingworth Torn & Restored Card
  • Method 1 (ditch with magnet in sleeve)
  • Method 2 (ditch with pull)
Also published here 71
Guy Hollingworth 8. Refinement of the Solution
  • FMEA
Also published here 75
Guy Hollingworth 9. Further Development and Testing
Also published here 83
Guy Hollingworth Concluding Comments
86
Guy Hollingworth Appendix 1: "Brainstorm" mind map
 		87
Guy Hollingworth Appendix 2: FMEA table
 		88
Guy Hollingworth Appendix 3: Method for the Torn and Restored Card torn business card restores in flash
Also published here 89
Guy Hollingworth Bibliography & Further Reading
93
Data entered by Denis Behr, January 2026.