Business and Publicity

210 entries in Articles / Business and Publicity
Creators Title Comments & References Year Source Page AA Categories
H. Syril Dusenbery Printing and Literature how to secure engagements
 		1923 Making Magic Pay 9
H. Syril Dusenbery Ideal Entertainment example for brochure
 		1923 Making Magic Pay 11
H. Syril Dusenbery Getting a Mailing List
1923 Making Magic Pay 17
H. Syril Dusenbery After the Entertainment
1923 Making Magic Pay 19
Unknown Business Cards of various artists, Sid Lorraine, Lu Brent, Morris Loewy, Le Paul, Arthur Lloyd, Phil Dallee, Paul Rosini and more
 		1935 The Jinx (Issue 14) 67
Unknown Newspaper Clippings and Business Cards Dr. Peck, Russell Swann, Sid Lorraines and more
 		1935 The Jinx (Issue 15) 73
Unknown Business Cards of various artists, Ross Bertram, Orville Meyer, Zancig and more
 		1936 The Jinx (Issue 17) 93
Unknown Business cards of various artists, Lloyd E. Jones, Gerald Kosky, Fred Keating, Eddie Clever, T. Nelson Downs and more
 		1936 The Jinx (Issue 19) 106
Bob Rettew Cashing in on Close Up Magic in a bar
 		1948 Ireland's Yearbooks (Issue Yearbook 1948) 18
Frances Ireland Marshall Rabbits is Extra on kids shows
 		1949 Ireland's Yearbooks (Issue Yearbook 1949)
George B. Anderson A Lesson in Living From Magic on the blindfold drive, playing theaters and business
 		1949 It Must Be Mindreading 49
Scurti The Magician For Radio, Television, or Newspaper calculation trick
 		Apr. 1949 Grant's Inner Circle Magazine (Vol. 1 No. 7) 15
Ormond McGill The Mindreading Method selling a mindreading show and getting information by the booker, reading an information card under a crystal ball
 		1951 Psychic Magic — Vol. 2 7
Jack Yates Who's Fooling Whom? gag prediction printed on a promotion card, people can do for their friends
 		1954 Minds in Close-Up 22
Robert A. Nelson The Build-Up how to name yourself
 		1959 Mentalism & Its Presentation 12
Robert A. Nelson Publicity and Promotions
1959 Mentalism & Its Presentation 15
Tony Corinda Part One: Introduction on publicity, semi-pros and selling
 		1960 Publicity Stunts 367
Tony Corinda The Law of Supply and Demand
1960 Publicity Stunts 368
Tony Corinda Creating a Demand
1960 Publicity Stunts 369
Tony Corinda Personal Publicity
1960 Publicity Stunts 371
Tony Corinda Personal Advertising
  • Visiting Cards (or Business Cards)
  • The Brochure
  • Photographs
  • Headed Paper
  • The Publicity Campaign
 		1960 Publicity Stunts 371
Tony Corinda Part Two: Publicity Stunts
1960 Publicity Stunts 376
Tony Corinda Radio Prediction anecdote working with David Berglas
 		1960 Publicity Stunts 377
Tony Corinda Personal Column Advert Stunt prediction in newspaper, anecdote with David Berglas
 		1960 Publicity Stunts 378
Tony Corinda Registered Letter Prediction
1960 Publicity Stunts 379
Maurice Fogel, Tony Corinda Fogel's Bullet Catching
1960 Publicity Stunts 379
Tony Corinda Example of Personal Publicity: Raymond Hafler
1960 Publicity Stunts 380
Tony Corinda Visiting Card Gimmick numbers printed on business card, spectator thinks of one, that on was crossed by performer
 		1960 Publicity Stunts 382
Tony Corinda The Haunted House exorcice a ghost, Maurice Fogel anecdote
 		1960 Publicity Stunts 382
Tony Corinda The Challenge Seance challenge a medium
 		1960 Publicity Stunts 383
Tony Corinda Headline Predictions on its staging and presentation
 		1960 Publicity Stunts 383
Tony Corinda Glorified Muscle Reading presentation and staging contact mindreading
 		1960 Publicity Stunts 384
Tony Corinda Publicity Pencils branded pencils
 		1960 Publicity Stunts 385
Tony Corinda Blindfold Drives and Walks presentation and staging
 		1960 Publicity Stunts 386
Tony Corinda Conclusion ten bare essentials for good publicity
 		1960 Publicity Stunts 386
Stewart Judah Number Affinity sum divination
Also published here 1961 Still More Miracles in Mentalism 63
Alan Milan A Few Thoughts on Radio Publicity
1961 Still More Miracles in Mentalism 69
Arthur C. Nelson Magic Helper passing out small certificate for helpers in the show
 		1962 Ireland's Yearbooks (Issue Yearbook 1962) 43
Leo Behnke "Any Comment?" on the importance of business cards
 		1962 Entertaining Close Up 1
Leo Behnke Magic Square printing a magic square grid on promotional material, magic square with the age of spectator as a souvenir
 		1962 Entertaining Close Up 4
Leo Behnke Matching Ads using branded matchbooks as publicity
 		1962 Entertaining Close Up 11
Dick Jarrow Work Sheet for the Performer sheet to fill in information for gigs
 		1968 Ireland's Yearbooks (Issue Yearbook 1967-68) 99
Alan Shaxon This Magic Business performing venues
 		1970 My Kind of Magic 1
Bascom Jones Publicity for Magicians - Part 1
  • Define your Objective
  • Identify Audience & Message
  • Use the Right Tools
  • Newspapers are Fine, but...
 		1970 Magick (Issue 3) 15
Bascom Jones Publicity for Magicians - Part 2
  • Nothing Sacred or Mysterious
  • The Publicity Release
  • How to Prepare it
  • Additional Tips
  • The Promotion Kit
  • Picture Publicity
  • Put it all Together
 		1970 Magick (Issue 5) 25
Kathy Lenier You Can Book your Own Act
  • Take Stock of Yourself - Honestly
  • Full Time - or Extra Income?
  • The Basics
  • Opportunities Everywhere
  • But be Professional
  • Don't Overlook the Obvious
  • Visit your Local Chamber
  • Experiment with your Letters
  • Follow these Five Rules
 		1971 Magick (Issue 27) 135
Marcus Wielage Kid Shows can be Source of Experience, Profit
  • Where to Begin
  • Paying Dates
  • Toy Stores Pay Off
  • First Impressions Count
  • Mother Goose is Out
  • "Monkey see; Monkey do"
  • Physical Arrangements
  • You're in Control
 		1971 Magick (Issue 31) 155
Danny Rouzer You Can't Rewrite a Publicity Photo
  • Copy can be Rewritten
  • Why Photographs?
  • Four Photo Tips
  • How to get Photos
  • Plan Ahead
  • Listen to the Expert
  • Where to Shoot
  • About those Negatives
 		1971 Magick (Issue 33) 165
Robert Schwarz The Anatomy of a Self-Booking "Engagement Information Sheet"
 		1971 Magick (Issue 37) 185
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 1
1971 Magick (Issue 39) 195
David Douglas The Press Release, One Man's Approach or "The Most Effective Promotion Is Free" Part 2
1972 Magick (Issue 41) 205
Bascom Jones Six Steps to Making Magic Pay
1972 Magick (Issue 43) 215
Bascom Jones Use Letters to Book your Act
1972 Magick (Issue 47) 235
Billy McComb On the Question of Dress
1972 McComb's Magic — 25 Years Wiser 101
Billy McComb Odd and Bits... and a few other things
  • Good Art Work
 		1972 McComb's Magic — 25 Years Wiser 143
Billy McComb Confidence gag
 		1972 McComb's Magic — 25 Years Wiser 151
Tony Shiels The Man Who Was Not There polaroid picture of performer is sent by mail, performer vanishes on photograph
Inspired by
  • George Arrowsmith's "Remote Control Vanish"
Variations 		1973 Magick (Issue 86) 427
Tony Shiels The Why and How of a Tent Show performing in a tent, touring
 		1973 Magick (Issue 87) 435
Fredric Broder Charitable Chicanery serial number reading in context of a charity event
 		1974 Magick (Issue 103) 512
Bob Brown How to Successfully Work Abroad
1974 Magick (Issue 115) 575
Vic Perry Judge and Jury on promotion and promotional material
 		1975 Magick (Issue 119) 595
B.C. Milnov A Mental Frame of Mind on performing mentalism
 		1975 Magick (Issue 133) 665
Bascom Jones 10 Tips on Getting Bookings
  • Who is Your Audience?
  • Walk before you Run
  • Printed Material
  • What you Need
  • A Brochure
  • Photographs
  • Sales Letter
  • Writing the Sales Letter
  • Telephone Follow-Up
 		1976 Magick (Issue 149) 745
Bascom Jones More Tips on Booking Yourself
  • Booking Agents
  • Wistful Thinking
  • It Takes Work
  • Tools of the Trade
  • Watch for Opportunities
  • Capitalize on the Media
  • Centers of Influence
  • Free Shows aren't All Bad
  • What It's All About
 		1976 Magick (Issue 151) 755
Bascom Jones Sell the Sizzle - Not the Steak
  • You've Got to Sell Yourself
  • You are More Important than the Effects
  • Rubber-Stamp Syndrome
  • What Audience See...
  • ... and what the Hear
 		1976 Magick (Issue 161) 805
Eugene Gloye Wirkungsvolle Reklamephotos on effective publicity photographs
Also published here
  • Genii, Mar. 1962
 Feb. 1976 Intermagic (Vol. 3 No. 3) 41
Karl Fulves Notes on earning money with magic
 		1978 The Chronicles (Issue 10) 1158
Kate Shiels Witch's Web prediction during an interview with several reporters, in envelope
 		1978 Magick (Issue 216) 1077
Gene Anderson Der Teilzeit-Profi on being a part-time pro
Also published here
  • Genii, June 1977
 July 1978 Intermagic (Vol. 5 No. 2) 44
John F. Mendoza Money Magic business tips
 		1979 Close-up Presentations 82
Bascom Jones The Mystic Word on Mark Stone, Mark Popelsky, publicity stunts
 		1979 Magick (Issue 222) 1110
Diana Zimmerman Follow Your Hopes...Not Your Fears
  • Spectators Want a Star
  • Widespread Identity
  • Handling the Interview
  • Photographs
  • The Promotion Kit
  • The Learning Curve
 		1979 Magick (Issue 227) 1135
Kate Shiels Witch's Plot publicity stunt for one reporter, performer apparently travels long distance very quickly
Variations 1979 Magick (Issue 231) 1152
Elmer Deffenbaugh Direct Dialing publicity stunt for one reporter, performer apparently travels long distance very quickly, different method than Shiels
Inspired by 1979 Magick (Issue 237) 1182
Bascom Jones "What a Nice Thing to Say"
  • Names That Made News
  • What Price Glory?
  • And Further Proof
  • The Feature Story or Interview
  • Tips on Feature Placement
  • Advantages and Disadvantages
 		1979 Magick (Issue 241) 1205
Piet Forton Geschäftlich-Kommerzielles Public-Relations
  • Kinderparties, Geburtstagsfeiern, kleinere Feste usw.
  • Geschäftsanlässe, Kindergruppen wie z.B. Pfadfinder u.a.
  • Grossanlässe auf der Bühne, in Supermärkten, Warenhäusern usw.
  • Kindergärten, Schulen, Sonderschulen, Kinderheime, Sanatorien usw.
  • Reklame, Werbung, Prospekte usw.
 		1979 Das Piet Forton Seminar — Kinderzauberei 19
Jay Bedsworth Tischmagie als Geschäft close-up magic as business
Also published here
  • Genii, May 1948
 Aug. 1979 Intermagic (Vol. 6 No. 2) 44
Billy McComb Die erste Epistel von Onkel William
Also published here
  • Magigram, May-Aug. 1970
 Mar. 1980 Intermagic (Vol. 7 No. 1) 4
Ken De Courcy Chapter Thirteen - Getting Your Clients Registered
  • Tying the Loose Ends
 		1980 After Dinner Technique 43
Alex Elmsley Twister No. 54, performer twist rubber band and spectator holds it, he cannot untwist it
Also published here 1981 Self-Working Table Magic 67
Liz Tucker, Tommy Tucker Tips on Trade Show Techniques
  • Role of the Entertainer
  • Time Becomes a Factor
  • Who is the Contact?
  • Keep Goals in Mind
  • Major Mistakes
  • How Long an Act?
  • Little Things Count
  • Follow Up on Your Contacts
 		1981 Magick (Issue 277) 1385
Vic Perry Behind the Language of the Agents
  • Learning their Language
  • The Cheap Shot
  • And the Special Approach
  • The Favor for a Friend
  • And Being All Wet
  • Try Booking Yourself
Related to 1981 Magick (Issue 285) 1425
Peter Adrian Devlyn, Terry Tyson Making Private Parties Pay
  • First Contact
  • Get All the Facts
  • And Anticipate Questions
  • Your Arrival
  • The Performing Area
  • Your Show
  • And Following Your Performance
  • The Personal Touch Pays
  • Follow Up
 		1981 Magick (Issue 287) 1435
Chris Ball Basket Case joke and idea to generate tips, with finger chopper
 		1982 Fingers don't Entertain, People Do 33
Gordon Hoener On the Fine Art of Getting Paid - Part One
  • The Exploiters
  • Getting Stiffed
  • Percentage Deals
  • Rich Folks
  • Large Corporations
  • The Problems of Agents
  • Look Out for 'Free Auditions'
  • Concessions
  • You Earn It, Get It
 		Feb. 1982 Magick (Issue 303) 1515
Gordon Hoener On the Fine Art of Getting Paid - Part Two
  • Get A Good Agent
  • Get Paid In Cash
  • Ask For A Cashier's Check
  • The Personal Check
  • Payment In Full
  • Legal Action Can Be Expensive
  • Use A Contract
 		Apr. 1982 Magick (Issue 305) 1525
David Douglas The Contract, One Man's Approach example of a business contract
 		June 1982 Magick (Issue 307) 1535
Dr. Lawrence Weinstein It Takes Two to Make An Interview on giving interviews
  • The Secret of Houdini
  • The Personality Interview
  • Always Have a Game Plan
  • Practice
  • Take Charge... And Keep It
  • Off-The-Record Comments
  • You're Always on Stage
  • Slow Down
  • Anticipate the Zinger
  • Provide Pictures
 		Sep. 1982 Magick (Issue 311) 1555
Martin A. Nash Secrets of the Shopping-Center Malls
  • Communal Marketplace
  • Getting Yourself Booked
  • Support Materials
  • What Type of Act to Use
  • Be Self-Contained
  • Don't Be a 'People' Problem
  • What You Should Expect
  • Where to Start
 		May 1983 Magick (Issue 319) 1595
Joseph Dunninger, Al Mann The Modern Blindfold Drive and Kindred Phenomena
1984 Publicity Secrets 1
Joseph Dunninger, Al Mann Methods of Gaining Information for Performer for the blindfold drive
A: The Impression Envelope
B: The Stuffed Pen
C: Stuffed Cigarette
D: Contact Mindreading
E: Impression Notebook
F: (publicity with VIPs)
G: A Confederate
H: Clip Boards, Etc.
I: Audience Participation (with changing bag)
 		1984 Publicity Secrets 3
Joseph Dunninger The Publicity Story and Press Release blindfold drive
 		1984 Publicity Secrets 12
Joseph Dunninger Dunninger's Press Story for the blindfold drive
 		1984 Publicity Secrets 14
Craig Karges The Agent: Every Coin Has Two Sides
  • Vic Perry Said It All
  • Agents Allow You to Broaden Your Field
  • Where Do You Find Agents?
  • Stay In Touch With Your Agents
  • On the Care and Feeding of Agents
  • How Much To Pay An Agent?
  • The 'Secret' Arrangers
  • And Fee Cutters
Related to May 1984 Magick (Issue 331) 1655
Robert Cassidy The Fund Raiser combining the blindfold drive with fund raising
 		1984 The Art of Mentalism 64
Robert Cassidy The Contract on contracts, with sample
 		1984 The Art of Mentalism 88
Rudolf Braunmüller Der schnöde Mammon on making money with magic
  • A. Magische Dienstleistungen
    • 1. Der magische Fachberater
    • 2. Verleih-Service
    • 3. Verschiedene Dienstleistungen
 		May 1984 Intermagic (Vol. 11 No. 1) 4
Rudolf Braunmüller Der schnöde Mammon (Teil II) on making money with magic
  • B. Schriftstellerische Arbeiten und Zauberunterricht
    • 1. Schriftstellerische Arbeiten
    • 2. Zauberunterricht für Anfänger
    • 3. Zauberunterricht für Fortgeschrittene
 		Nov. 1984 Intermagic (Vol. 11 No. 2) 52
Michael Rubinstein Straßenmagie und Geschäft (Der Schnöde Mammon - Teil III) longer article on street magic
 		July 1985 Intermagic (Vol. 11 No. 3&4) 105
Rudolf Braunmüller Der schnöde Mammon (Teil IV) on magic money with magic
  • C. Der Handel mit und die Herstellung von Zauberartikeln
    • 1. Der Großhändler
    • 2. Der Fachhändler
    • 3. Der Spezialhändler
    • 4. Der Ladenhändler
 		Oct. 1985 Intermagic (Vol. 12 No. 1) 4
Samuel P. Smith Booking Yourself #1 - Why People Will Book You
 		1986 Magical Arts Journal (Vol. 1 No. 1) 10
Charles Greene Restaurant Magic #1 - What Is A House Magician & Who Should Be One?
 		1986 Magical Arts Journal (Vol. 1 No. 1) 10
Doug Anderson Cruise Ship Magic #1 - What It's Like To Cruise
 		1986 Magical Arts Journal (Vol. 1 No. 1) 11
Samuel P. Smith Booing Yourself #2 - Booking Yourself By Phone
 		1986 Magical Arts Journal (Vol. 1 No. 2) 10
Charles Greene Restaurant Magic #2 - How To Get Booked
 		1986 Magical Arts Journal (Vol. 1 No. 2) 10
Doug Anderson Cruise Ship Magic #2 - What You Need To Perform
 		1986 Magical Arts Journal (Vol. 1 No. 2) 11
Samuel P. Smith Booking Yourself #3 - Booking Yourself By Mail
 		1986 Magical Arts Journal (Vol. 1 No. 3) 10
Charles Greene Restaurant Magic #3 - The First Night
 		1986 Magical Arts Journal (Vol. 1 No. 3) 10
Doug Anderson Cruise Ship Magic #3 - How To Get Booked
 		1986 Magical Arts Journal (Vol. 1 No. 3) 11
Samuel P. Smith Booking Yourself #4 - Making It Pay & When To Use A Contract
 		1986 Magical Arts Journal (Vol. 1 No. 4) 10
Charles Greene Restaurant Magic #4 - Fees And Tips
 		1986 Magical Arts Journal (Vol. 1 No. 4) 10
Doug Anderson Cruise Ship Magic #4 - Staying Booked
 		1986 Magical Arts Journal (Vol. 1 No. 4) 11
Karrell Fox How It's Done Give Away give-away card
 		1986 For My Next Trick... 169
Karrell Fox "Biz-Card's Concept" cards to pocket routine with borrowed business cards
 		1986 For My Next Trick... 173
Steve Bryan Steve Bryan Writes... some tips and rules on performing and promotion
 		1986 Gimmick (Issue 3) 6
Steve Bryan, Pedro, Mark Vincent Theorie template for a contract
 		1986 Gimmick (Issue 4) 5
Gene S. Baker, Charles Kraus Der schnöde Mammon (Teil V) on making money with magic
  • Teil I: Ein Zauberkünstler zu sein
  • Teil II: Wie man sich selbst verkauft
  • Teil III: Die Assistentin
  • Teil IV: Die Tricks
  • Teil V: Die Kleidung
  • Teil VI: Der Gebrauch des Telefons
  • Teil VII: Zusätzliche Werbemittel
 		May 1986 Intermagic (Vol. 12 No. 2) 45
Jan Jones Der schnöde Mammon (Teil VI) on making money with magic
  • Vorwort
  • Teil I: Die Einstellung der Assistentin zum Magier
  • Teil II: Die persönliche Erscheinung
  • Teil III: Make-up und Frisur
  • Teil IV: Positur und Körperhaltung
  • Teil V: Sie und Ihr Publikum
  • Teil VI: Ein paar Erlebnisse
 		Dec. 1986 Intermagic (Vol. 12 No. 3&4) 109
Charles Greene Restaurant Magic #5 - Performance
  • When To Approach A Table
  • How To Approach A Table
  • Do Not Use A Close-Up Pad
  • Work Out Of Your Pockets
 		1987 Magical Arts Journal (Vol. 1 No. 5&6) 16
John Ferrentino The Comedy Circuit #1 - Why & How Comedy Clubs?
 		1987 Magical Arts Journal (Vol. 1 No. 5&6) 17
Samuel P. Smith Booking Yourself A Different Way To Sell Your Act - With Posters
 		1987 Magical Arts Journal (Vol. 1 No. 5&6) 18
Samuel P. Smith Booking Yourself #5 - Inspiring Yourself To Succeed
 		1987 Magical Arts Journal (Vol. 1 No. 7) 10
John Ferrentino The Comedy Circuit #2 - How To Get Started
 		1987 Magical Arts Journal (Vol. 1 No. 7) 11
Charles Greene Restaurant Magic Conclusion: Audience Participation & Looking For A Nice Place To Work
 		1987 Magical Arts Journal (Vol. 1 No. 7) 12
John Ferrentino Comedy Clubs #3 - Selling Yourself
 		1987 Magical Arts Journal (Vol. 1 No. 8) 19
Samuel P. Smith Booking Yourself Conclusion: The Full-Time Feelancer
 		1987 Magical Arts Journal (Vol. 1 No. 9) 10
John Ferrentino Comedy Clubs #4 - Comedy Club Ethics & Appearance
 		1987 Magical Arts Journal (Vol. 1 No. 9) 11
Mark O'Brien Corporate Magic #1 - An Exciting, Growing Field
 		1987 Magical Arts Journal (Vol. 1 No. 10) 10
John Ferrentino Comedy Clubs #5 - Stage Time & The M.C.
 		1987 Magical Arts Journal (Vol. 1 No. 10) 11
Mark O'Brien Corporate Magic #2 - Industrial And Trade Shows
 		1987 Magical Arts Journal (Vol. 1 No. 11&12) 16
John Ferrentino Comedy Clubs #6 - The Physical Aspects Of Comedy Clubs
 		1987 Magical Arts Journal (Vol. 1 No. 11&12) 17
Roy Trinder Sie wollen also Profi sein?
  • Das Marketing
  • Marktforschung
  • Die Erschließung neuer Märkte
  • Training und Erfahrung
Also published here
  • Magic Info, 1985
 Oct. 1987 Intermagic (Vol. 13 No. 1) 4
Roy Trinder Sie wollen also Profi sein? part II
  • Das Analysieren magischer Darbietungen
  • Nervosität und Lampenfieber
  • Die Erzeugung von Selbstvertrauen
Also published here
  • Magic Info, 1985
 Dec. 1987 Intermagic (Vol. 13 No. 2) 74
Darwin Ortiz Press quotes
 		1988 Darwin Ortiz at the Card Table 164
Mark O'Brien Corporate Magic #3 - Meetings & Special Events
 		1988 Magical Arts Journal (Vol. 2 No. 1) 10
John Ferrentino Comedy Clubs #7 - The Audience & Hecklers
 		1988 Magical Arts Journal (Vol. 2 No. 1) 11
Mark O'Brien Corporate Magic #4 - Videos & TV Commercials
 		1988 Magical Arts Journal (Vol. 2 No. 2) 10
John Ferrentino Comedy Clubs #8 - An Act To Swear By
 		1988 Magical Arts Journal (Vol. 2 No. 2) 11
David Harkey Professional Close-Up
1988 Magical Arts Journal (Vol. 2 No. 3) 1
Mark O'Brien Corporate Magic Conclusion - How To Get The Work
 		1988 Magical Arts Journal (Vol. 2 No. 3) 10
John Ferrentino Comedy Clubs Conclusion - Don't Give Up!
 		1988 Magical Arts Journal (Vol. 2 No. 3) 11
David Harkey Professional Close-Up #2 - Street Magic
 		1988 Magical Arts Journal (Vol. 2 No. 4,5&6) 42
Samuel Patrick Smith Make It Happen
1988 Magical Arts Journal (Vol. 2 No. 7&8 Arcane) 21
Jim Kleefeld Performance Contracts
1988 Magical Arts Journal (Vol. 2 No. 9-12 Paul Harris: The Act) 37
Karrell Fox Easy Memory writing up information about client for next time they are met
 		1988 My Latest Book 137
Ian Keable-Elliott Ramblings from an Ex Ed. fees
Related to Feb. 1989 Opus (Vol. 2 No. 6) 5
Tommy Wonder Tommy Wonder writes on commercialism
Related to Apr. 1989 Opus (Vol. 2 No. 8) 11
Robert Cox How Much Are You Worth on fees
 		Sep. 1990 Opus (Vol. 3 No. 5) 15
Karrell Fox Give-Away Tie Clip making tie clip out of plastic stirrer
 		1991 Goodies 146
Thomas Vité "Guten Tag, hier spricht der automatische..." on using an answering machine
 		1991 Hardcore 146
Doc Eason Thoughts on the Business of Magic
1991 ca. A Shot in the Act 18
Marc Dibowski Über die Zauberei mit Kindern article about children's magic
  • 1. Ein paar Worte zu dieser Publikation
  • 2. Einige Grundlagen für die Zauberei mit Kindern
    • 2.1 Grundsätzliche Aspekte
    • 2.2 Die Sache mit dem Applaus und dem Lachen
    • 2.3 Das Verhalten von Kindern und die resultierenden Probleme
    • 2.4 Bonbons oder nicht
    • 2.5 Die Ängste von Kindern
  • 3. Der Auftritt
    • 3.1 Wie zu den Auftrittsorten ohne Auto?
    • 3.2 Die Telefonverhandlung
    • 3.3 Die Anreise
    • 3.4 Die Ankunft
    • 3.5 Die Auftrittsorte und ihre Besonderheiten
      • 3.5.1 Der Kindergeburtstag
      • 3.5.2 Der Kindergarten
      • 3.5.3 Die Schule
      • 3.5.4 Das Kinderfest
      • 3.5.5 Andere öffentliche Auftrittsorte
    • 3.6 Die Vorbereitung
    • 3.7 Das Konzept
    • 3.8 Die Vorstellung
    • 3.9 Nach dem Auftritt
  • 4. Störquellen
    • 4.1 Der Wind
    • 4.2 Zuschauer von hinten
    • 4.3 Zu laute Musik im Hintergrund
    • 4.4 Unruhige Kinder
    • 4.5 Besserwisser
    • 4.6 "Den kenn ich schon!"
    • 4.7 Auf die Bühne krabbelnde Kleinkinder
  • 5. Werbung/Publicity
  • Anhang (bibliography)
 		July 1994 Intermagic (Vol. 18 No. 4&5) 131
Ted Lesley The Mentalist's Close-up Corner on having a performing station / booth for events, people approach magician
 		1994 Paramiracles 128
Karrell Fox Heart Smart heart balloon as give-away at table
 		1995 Much Ado About Something 100
John Riggs Nuggets of Knowledge thoughts on mentalism, performing and business
 		1995 Syzygy (Vol. 1 No. Quarterly Supplement #2) 54
David Ashton The Coffee House Psychic on doing numerology sessions / psychic readings at coffee shops
 		1995 Syzygy (Vol. 1 No. Quarterly Supplement #4) 85
Marvin L. Hardy Overview
1995 Out of the Part Time Frying Pan into the Full Time Fire 9
Marvin L. Hardy The Ultimate Door Opener
1995 Out of the Part Time Frying Pan into the Full Time Fire 15
Marvin L. Hardy Making Money with the 260Q
1995 Out of the Part Time Frying Pan into the Full Time Fire 25
Marvin L. Hardy You Must Sell Yourself First
1995 Out of the Part Time Frying Pan into the Full Time Fire 33
Marvin L. Hardy You Business Card Is You
1995 Out of the Part Time Frying Pan into the Full Time Fire 41
Marvin L. Hardy Expansion Through Exposure
1995 Out of the Part Time Frying Pan into the Full Time Fire 49
Marvin L. Hardy A Picture Is Worth - Less Without Words
1995 Out of the Part Time Frying Pan into the Full Time Fire 55
Marvin L. Hardy Look For The Rainbows
1995 Out of the Part Time Frying Pan into the Full Time Fire 67
Marvin L. Hardy Mountains to Climb
1995 Out of the Part Time Frying Pan into the Full Time Fire 79
Curtis Kam Tablehopper's Salt Trick idea for getting a tip for salt vanish from hand
 		1996 Professional Close-up of Curtis Kam 105
Lee Earle The Secret Circuit on performing in RV resorts and working for tips
 		1996 Syzygy (Vol. 2 No. Quarterly Supplement #7) 153
Lee Earle Postcard Promo promotion using postcards
 		1996 Syzygy (Vol. 2 No. Quarterly Supplement #8) 173
Ty Kralin Graphology Goldmine on making a business with a graphology booth
 		1996 Syzygy (Vol. 3 No. Quarterly Supplement #10) 217
David Acer Getting Press
  • The Hook
  • What to Send
  • Where to Send it To
  • The Follow-Up
  • The Article
  • The Interview
  • Photos
  • Anecdotes
  • The Entertainment Round-Up
  • And Finally, Momentum...
 		1999 Natural Selections — Volume II 183
Bob Markwood Was kommt dann? handling bookings for children's parties
  • Drei Tage vor dem Ereignis
  • Ein Tag vor dem Ereignis
  • Der Tag des Auftritts
  • Die Ankunft
  • Die Vorbereitungen
  • Die Show
  • Der Abbau
  • Die Abfahrt
  • Der nächste Tag
  • Im nächsten Jahr
 		1999 Intermagic (Vol. 22 No. 4&5) 186
James G. Thompson Jr. Was steckt in einem Namen? getting the spectators to remember the performer's name
 		1999 Intermagic (Vol. 23 No. 3) 119
Steve Taylor Various Business Tips & Opinions
1999 Real World Magic 163
Rudolf Braunmüller Visitenkartentricks intro
 		2000 Intermagic (Vol. 23 No. 4&5) 139
Ali Bongo Ali Bongos Trinkgeldtip inducing tips
 		2000 Intermagic (Vol. 24 No. 1) 32
David Dee 13 Secrets For Killer Marketing Materials
2000 Syzygy (Vol. 5 No. Q17) 385
Danny Orleans Booking Your Children's Show: Step One
  • Pediatrix
 		Dec. 2001 Genii (Vol. 64 No. 12) 71
David Berglas The Picture Post Challenge slipper was hidden in London, Berglas blindfolded drove by car to the correct location, found the slipper and handed it to the correct owner
 		2002 The Mind & Magic of David Berglas 59
David Berglas Riddle of the Sands symbol is thought of by a spectator in a plane, performer divines it by driving a motor scooter on field and drawing it that way
 		2002 The Mind & Magic of David Berglas 104
Danny Orleans Your Brochure
  • Pediatrix
 		Feb. 2002 Genii (Vol. 65 No. 2) 62
Danny Orleans My Wish For You
  • Pediatrix
 		June 2002 Genii (Vol. 65 No. 6) 78
Burt Dubin Generating Powerful Testimonial Letters
2002 Syzygy (Vol. 5 No. Q18) 393
Eric Mead The Walkout business tip
Also published here 2003 Collexion 19
Keith "Kip" Pascal Guide to Finding Magic and Martial-Arts Resources
2005 Coin Snatching 209
Eric Mead The Walkout business tip
Also published here 2006 Tangled Web 83
Jack Parker The Cause Description of Anthony Nolan Trust, proceeds from book will go to leukaemia research
 		2007 The Magician's Ltd Cookbook 13
Cap't Bill James An Advertising Piece paper cross that can be unfold, pictures of appearing silk, advertising
 		2012 The F.F.F.F. Book 129
Axel Hecklau Auftrittsorganisation per PDF organization of business (shows, contacts etc), using PDF
 		2013 Evolution 30
Robert Cassidy The Real Secrets of Pre-Show Work on contracts
 		2013 The Artful Mentalism of Bob Cassidy — Volume 2: Fundamentals 214
Robert Cassidy Promotional Pieces and Table Tents
2013 The Artful Mentalism of Bob Cassidy — Volume 2: Fundamentals 220
Mike Caveney Trade Show Act chapter intro
 		2013 Wonders 43
Albert Lucio About the South Austin Card Group
2015 The Saturday Morning Session 57
Andi Gladwin Five Tips for a Better Website
Aug. 2015 Genii (Vol. 78 No. 8) 59
Christoph Borer Rund um den Auftritt tips on performing, being professional
  • Verhalten gegenüber dem Veranstalter
  • Zauberer als Zuschauer
  • Vor dem Auftritt
  • Konkrete Vorbereitungen zum Auftritt
  • Grundwissen
  • Praktische Gegenstände
  • Das MacGyver-Kit
  • Der Auftritt
  • Nach dem Auftritt
  • Fazit
 		2016 21 269
Gene Anderson The Part-Time Pro
  • A. Introduction
  • B. Magic Castle debut
  • C. Getting your act together
  • D. Letters of Agreement
 		2016 Gene Anderson — The Book 165
Joaquín Matas La Magia Tematizada o Promocional long article on magic customized to the client
  • Estilos de magia tematizada
  • La actitud
  • Un caso concreto
  • La socorrida cartomagia
  • La carta corporativa
  • El Tabary corporativo
  • Un ejemplo con el Tabary
  • Otro ejemplo con el Tabary
  • Un par de juegos útiles para el mago "temático"
Related to 2016 A Fuego Lento — Volumen II 167
Joaquín Matas Aparición "Flash" production of a large envelope or similar object in a flash, with candle
 		2016 A Fuego Lento — Volumen II 181
Johnny Thompson The Trade Show Act about trade shows
  • The Act
  • Sample Script
 		2018 The Magic of Johnny Thompson (Issue 2) 255
Steve Cohen The Evergreen Paradigm: Create a Permanent Show
2018 Evergreen 5
Steve Cohen Evergreen Logistics
2018 Evergreen 19
Steve Cohen Evergreen Style
2018 Evergreen 34
Steve Cohen Evergreen Startup
2018 Evergreen 43
Steve Cohen Evergreen Career Goals
2018 Evergreen 49
Steve Cohen Evergreen Legacy
2018 Evergreen 54
Gwyn Auger 3 Social Media Strategies to Increase Online Engagement
  • Things to Avoid on Social Media
  • 3 More Strategies for Social Media Success
 		Jan. 2022 The Hermit (Vol. 1 No. 1) 18
Gwyn Auger Let's Get Social
  • Growing Online
  • Instagram Styles
 		Feb. 2022 The Hermit (Vol. 1 No. 2) 72
Gwyn Auger Let's Get Social (and Professional)
  • Is there a point to using LinkedIn as a magician?
  • Tips for using LinkedIn as a Professional Magician
 		Mar. 2022 The Hermit (Vol. 1 No. 3) 106
Caroline Ravn The Power of Great Pictures
Mar. 2022 The Hermit (Vol. 1 No. 3) 128
David Gerard Brand Touchpoints: A Closer Look
2022 MagiFest University 18
Steve Cohen Chapter Thirteen: Malini The Storyteller "What was the story Malini created for others to tell?"
 		2022 Max Malini 417